"A Movie Geek's Dream Theater"
Toronto Star
People enjoying their first day at baker school

Our Commitment

As an Alamo Drafthouse Franchisee, you will have access to a dedicated support team that will work with you to provide your venue with the foundation it needs to thrive in your local market. Our mission is to share insights that help you drive profitability and consumer loyalty; our team is here to help you every step of the way.

Development Support

For a fast start, our Development team is available to consult with both current and prospective franchisees on site selection, design, site reviews, contractor referrals, and to help monitor construction to ensure brand standards and architectural specifications are being consistently met across the Alamo Drafthouse system.

Training Support

The new venue training phase consists of online, hands-on, and follow-up certifications so that all team members are ready to give guests a great experience. Three to six months prior to opening, your leadership team will attend an extensive three-month training program that is specialized by area of responsibility and covers brand standards, culture, policies, and operating procedures. A few weeks prior to opening, a team of certified trainers and support staff will conduct a training event at your venue with the full onsite team and provide hands-on support through your opening date.

Optimizing Your Performance

You’re in business for yourself, but not by yourself!  After opening, the Franchise Operations Support team will be your primary point of contact.  Your representative will work with your management team to maximize the results of your Alamo Drafthouse.  We’ll use tools that include unit performance updates, Net Promoter Score (or “NPS”) tracking, ongoing training, and operational coaching.

Additionally, the Alamo Programming and Promotions team will provide a monthly packet with film recommendations.  As part of the venue’s marketing fund contribution, the Marketing team will develop and implement national programs to drive awareness and traffic to your local venue. You will also have access to our centralized Creative resources to develop additional local materials as needed.  The Sales team will consult with your on-site team to develop private event strategies to fill your venue during non-peak times. 

Own your Own

Learn more about franchise opportunities with Alamo Drafthouse Cinema.