Our Commitment to Our Franchise Owners
Our team is here to help you every step of the way.
As an Alamo Drafthouse Cinema Franchisee, you’ll have access to dedicated support teams that will work with you to provide your venue with the foundation it needs to thrive in your local market.
The mission of our Alamo Drafthouse support teams is to assist our new franchises with:
- The planning, design and development process
- Training your location’s leadership in brand standards and operating procedures
- Providing ongoing staff and manager training materials and support
- Ensuring you have the marketing support you need to grow your franchise
- Sharing insights that help you drive profitability and consumer loyalty
- Providing hands-on support at every stage of your business
Franchise Development Support
For a fast start, our Development team is available to consult with both current and prospective franchisees on:
- The Alamo Drafthouse business model
- Site selection
- Alamo Drafthouse building design
- Site evaluations
- Contractor referrals
- Construction monitoring to ensure brand standards and architectural specifications are being consistently met across the Alamo Drafthouse system
You’ll get support during every step of the building and development process because a strong start is the foundation of a successful business.
Training Support
A gorgeous building is nothing without a staff to provide an outstanding experience to guests. With that in mind, we offer ample training support for our franchisees.
New Venue Training Support
Alamo’s new venue training support consists of hands-on, online, and follow-up training leading to certifications, ensuring all team members are ready to give guests a great experience.
Six to twelve weeks prior to opening, your management team will attend an extensive three-month training program that’s specialized by area of responsibility and covers brand standards, culture, policies, and operating procedures.
A week prior to the grand opening, a team of certified trainers and support staff will conduct a training event at your venue with the full onsite team of new hires and provide hands-on support through your opening date.
Staff Training Support
The training support doesn’t stop once you open. Our Franchise Operations Support team will stay in touch regularly, providing information and training opportunities for you and your staff.
A digital library of operations training materials is provided and updated on a regular basis to keep your team up to speed on all the menu, promotions and programming updates.
Optimizing Your Performance
As a Franchisee, you’re in business for yourself, but not by yourself. After your location opens for business, our Franchise Operations Support team will be your primary point of contact.
Your representative will work with you and your management team to maximize the results of your Alamo Drafthouse Cinema. We have a whole toolkit to help your business succeed:
- Unit performance updates
- Net Promoter Score (or “NPS”) tracking with insight into building more repeat business, through Operations Excellence, and more highly satisfied guests
- Operational coaching and site visits
- Loyalty Reward Program
- Season Pass Membership
- New Initiative Rollouts
Marketing Support for Your Business
Good marketing is essential for success, and the Alamo Programming and Promotions team will provide marketing support to you and your on-site team, including:
- A monthly packet with film recommendations
- National programs to drive awareness and traffic to your local venue
- Social media marketing support
- Local and paid marketing opportunities
- Access to our centralized Creative resources to develop additional local materials as needed
- Consultations between our Sales team and your on-site team to develop private event strategies to fill your venue during non-peak times
Own Your Own Alamo Drafthouse Cinema
We’re one of a kind, and we’re ready to support people who are ready to deliver a cinema experience like no other to new communities.
Contact us today to talk about franchise opportunities with Alamo Drafthouse Cinema.